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What is a Landing Page?

Many times a web-developer or a business is faced with making the decision to create a landing page. But what is it and why create one?

Many times a web-developer or a business is faced with making the decision to create a landing page. But what is it and why create one?

A situation usually happens with newbie developers that are requested to create a landing page and they are faced with some anxiety because this request comes with some hidden costs.

The first of these costs is that it usually never ends up being just a landing page. The company, or client requires the developer to create a landing page and pretty soon it seems that the ‘landing page’ is now developing into some new creature that requires many more functions and website pages to it.

The second cost is where the company loses focus of what the landing page is supposed to do. And instead of reviewing the original decision for one, the developer has to now expand or link up many features into the landing page because it has become a ‘website’.

A landing page is most often a single page site with only a single function to it. That is – it usually is meant to capture leads for the business/customer. If your landing page has an email signup form as well as a function to send visitors to another web page or another product that it is advertising on that same page, then it is NOT a landing page.

You want your landing page to only have one function to it and nothing else.

So, for example, if your function is to capture leads/visitors via a signup form, that is all you are going to have on your landing page. That is the ultimate single function for your landing page. Sure, you can have an image or something to describe your product, but the single function will always be the main point of why your visitor is on your page – to sign up as a lead.

Conclusion:

  1. A landing page is always a single-page site with only one function (end-goal) to it.
  2. Make sure to inform your client that there are different costs to a landing page vs a website.
  3. Make sure you have translated your client’s reasons or requests as a single function.

If this post was helpful, be free to let me know in the comments below.
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